Investments in AI in 2020, despite the issues created by COVID-19, are not reducing. In 30% of cases, investments will increase. IT desicion makers consider AI projects exstremely important for success of their company, but statistics say the 85% of all AI-driven projects fail. There are many reasons but for me the most important is the lack of real organizzation for AI-driven services. I will suggest an alternative approach that may inspire a change.