DESCRIZIONE: Co-creating UX designs with clients and end-users not only accelerates reaching solutions, but more often than not helps you find and create the right solutions. But working this way is sometimes counterintuitive to design firms who see themselves as the experts hired to create those solutions. And for clients or users who have little experience, working as designers can be intimidating.
XPLANE co-creates most of its work with clients and end-users using design sprints and design workshops. In this half-day hands-on workshop, Dave King will share the tools and techniques they use to navigate these complex processes to arrive at the right solutions, faster. In particular this workshop will focus on aspects of Gamestorming and Visual Thinking.
DOVE: Parco Leonardo
Dave is a design- and visual-thinking strategist with over 20 years experience in creative and professional services organizations. He has been with XPLANE for ten years and held the roles of director of interactive design and vice president of client services. He currently heads XPLANE’s European office and works as a principal consultant on client programs ranging from strategic planning and process design to culture change and organizational transformation. Key clients include: ICANN, BP, Shell, UPS, Intel, Nike, and IHG.
Prior to XPLANE, Dave worked in San Francisco from 1995-2005, where he held leadership roles at ad agencies and start-ups. He has led the design, development and launch of numerous products, services, and campaigns for clients like HP, Yahoo!, Microsoft, and Nestlé.
Dave is currently co-authoring a book on the use of design thinking in organizational process design and improvement (O’Reilly, 2017). Dave holds a BA in theater design from Colorado College, and did MBA work at Portland State University.