Ethical decision-making is hard. Business interests often lead the conversation, prioritizing financial gains in the short term, sometimes at the expense of more ethical choices for both the end user, the society and the planet. Yet, we can leverage the Speculative Design approach to sufficiently stretch the horizon, working on a medium-long timeframe to make more balanced and better decisions.
Stefan leads the Digital Products Unit in Caffeina, Digital Native Agency, where he designs, develops and grows Digital Products for the most ambitious brands in Italy. With a background in Design and more than 12 years experience in building and growing cross-functional product teams in fast-growing businesses, in Italy and abroad, in agency and product companies, Stefan focuses on creating value from the intersection of Business, Design and Technology.