Adopting an approach inspired by inclusive design allows us to identify and define better design constraints and thus to design better products and services for the benefit of all, with a truly inclusive and user-centric approach to enhance human diversity well beyond the statements. Moreover, inclusive solutions serve more people and are therefore more economically viable. But that’s not all: the results are even more valid and offer the best possible experience in a plurality of conditions and to different people. They are ultimately better.
Federico is GM Rome of Sketchin, an international design studio with five offices worldwide, between Europe and the United States.
Graduating at Politecnico di Milano, he managed design teams in important international experience agencies before returning to Italy to lead a digital entity's UX & Service design team.
After a period in PwC, he joined Sketchin in 2018 to start the studio's activities in Rome, of which he is now GM.
Besides being a designer in the field, Federico is a Master of TAG innovation School, Lecturer at IED, mentor of startups, and consultant for product and service innovation.
In his career, he has defined brand and service strategies at the global level for companies such as Ford motor company, Shell, 3M, Jaguar and Land Rover, Enel, Unicredit, NTT, as well as having played a key role in the innovation process of some major Italian companies, such as Nexi, Poste Italiane companies, such as Nexi, Poste Italiane, TIM and Ho mobile.