Federica Merenda
Expert Consultant, Law and Ethics of AI and Data
Dpt. Digital Transformation, Italian Government
Make me think!

Why revising the title of one of the most famous books about User Experience and Usability by Steve Krug?

What if the final purpose of a designer wouldn’t be to enable users to a faster and less critical consumption, but to empower them to be more aware, conscious and independent instead? If using a service means satisfying a need, while exercising a right, the role of the designer becomes prominent.

Those who design public services, from this perspective, have an additional responsibility, having a direct impact on the entire society, including all citizens beyond their sex, gender, orientation, identity or disability. What can the experience of the public sector bring to the private world and vice versa?

Designers Italia, through toolkits, guidelines, and ready-to-use templates, aims to address the community of public service designers, proposing principles and practices in an open and evolving way.


Consultant and Researcher with a double-background in Political Philosophy and International Law (LL.M. in International humanitarian law and human rights) with experience in international cooperation, acquired working for governments, international organisations and NGOs.

As a researcher, I have been working on the ethical and legal challenges raised by the substitution of human operators with artificial intelligence systems and on the ethical design of robots and AI systems. I work as an Expert Consultant on such topics for the Department of Digital Transformation of the Italian Government, and as a Research Fellow in the Ethics and Human Rights of AI and Robotics at the Biorobotics Institute at the Biorobotics Institute of Scuola Superiore Sant'Anna.

I have published scientific articles in peer-reviewed internaitonal journals of the area and presented my work participating to conferences and seminars both in Italy and abroad.