Speech info
Abstract

Why revising the title of one of the most famous books about User Experience and Usability by Steve Krug?

What if the final purpose of a designer wouldn’t be to enable users to a faster and less critical consumption, but to empower them to be more aware, conscious and independent instead? If using a service means satisfying a need, while exercising a right, the role of the designer becomes prominent.

Those who design public services, from this perspective, have an additional responsibility, having a direct impact on the entire society, including all citizens beyond their sex, gender, orientation, identity or disability. What can the experience of the public sector bring to the private world and vice versa?

Designers Italia, through toolkits, guidelines, and ready-to-use templates, aims to address the community of public service designers, proposing principles and practices in an open and evolving way.