Sketchin is the design and strategy studio that shapes the experiences of the future. Funded in Manno in 2006 and today employs 100 people in Lugano, Milan, Rome, and San Francisco offices. The studio uses design to drive the digital and business transformation of companies, helping them deliver relevant experiences. The studio is part of Bip Group; Luca Mascaro is its founder and CEO.
The workshop aims to design a vision of the future of Italian digital services to enable citizens and institutions to have a single point of relationship and interaction with the Italian public ecosystem. The research and co-design activities involve PA executives and Next-Gen citizens to understand the Italian ecosystem, draw a future vision, and imagine viable service models.