“I will introduce the very meaning of business design as one of the major trends in the penetration of design in companies, then together we will start-up a business from scratch, applying design methods to strategy definition and then to service ideation.
We will tackle ethical aspects of business design, the idea of “”designing for ecosystems””, not just for our direct customers and stakeholder.
We will explore brand strategy, positioning, value analysis, ecosystem design and service/UX design as final aspects of our workshop.
You will get a glimpse of how our professional roles are going to be extended and blended inside a firm. As UX/service designers, you will understand how to work in a better way with your business stakeholders counterparts or… Maybe… You would realize that in your second professional life you area going to become a business designer!”
Buy your ticket here
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