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Brand Experience. What if Phygital design meets AI?

Case Study
13/11/2020 - 17:15:00
Talk
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Tipologia
Case Study
Data
13/11/2020 - 17:15:00
Lingua
en
Abstract

Combining physical and digital in an integrated strategy, means to obtain a deeper impact on the audience, by an hybridization between online and offline data, that produce a continuous flow among brands & people. If we introduce AI in this ‘Phygital’ process what we get is a new approach for living the brand onlife and developing a customised experience that aims to collect authentic feedback.